Starship reveal first glimpse of pioneering IPs in cookery, games and lifestyle sectors | CyberCook
26.11.14 / 

Starship reveal first glimpse of pioneering IPs in cookery, games and lifestyle sectors

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Starship, the Liverpool- based digital entertainment company, today unveil the breadth of their cross-genre portfolio with details of three new IPs, including world firsts in the cookery, games and lifestyle sectors.

The studio, helmed by Evolution Studios founder and MotorStorm creator Martin Kenwright, today disclose top line details of a trio of pioneering products. Home to a dream team of world-class talent brought together by Kenwright and his vision, Starship are developing original content in the e-health, children’s gaming and lifestyle sectors. The studio has been purpose built to challenge and disrupt existing thinking, and ways of delivering digital and consumer experiences with everyday use and value.

The first product, CyberCook, aims to unite the entire cooking sector with the first truly interactive cookery platform. Featuring the world’s first hyper-realistic and time sensitive cooking simulation, CyberCook is a next-gen eco-system for cookery.

“There has been no major step change in the evolution of consumer cooking experiences in over 20 years,“ says Kenwright. “The 19th century had cookery books, 20th century had TV, analogue media and live shows. Direct to consumer has come of age, with mass technology ownership allowing us to move beyond existing channels into a brave new world called CyberCook. It’s an experience second only to real cooking, a genuine game-changing platform with infinite opportunities for collaboration, partnerships and social media.“

Details are also revealed for children’s adventure series, Playworld, which Kenwright outlines as “the ultimate in create and play“. Designed from the ground up for ages five +, Playworld is a console quality game designed for children on next generation mobile devices. “We’re out to empower kids’ creativity,“ he explains. “Playworld offers children the ultimate craft creation tool, but it’s the amazing surprise inside that really sets it apart. Kids will love it, but parents will love it even more.“

First versions of CyberCook and Playworld are set for a Q4, 2014 release on smartphones and tablets.

Further details are unveiled for e-health and lifestyle product Forget-Me-Not, a memory aid with multiple patents pending, which Kenwright describes as a “wearable second brain“.

“In five years, I fully expect memory aids to be as ubiquitous as hearing aids,“ says Kenwright. “We’re now in a position where we’re waiting for the hardware to catch up with what we’ve created. We need the use of low-energy chipsets in the wearables sector to increase massively before the true power of Forget-Me-Not can be fully realised.“

While the IP announcements seem to veer away from Kenwright’s genre-defining driving and flight sim heritage, the Starship CEO says VR is very much a part of the studio’s future plans. “We’ve been flirting with VR for more than 20 years,“ he explains, “make no mistake, that expertise will be put to good use. We’re thinking about returning to our roots with a wicked twist. Original, made-for-VR propositions are on the way. It’s truly a case of ‘watch this space’.

“Starship gives us the opportunity to take chances that an established company could not,“ says Starship COO Clemens Wangerin. “Our first three IP announcements will go some way to explaining how broad our horizons are and how far we’re reaching with our original content. We’re out to develop the killer product for all next generation hardware. We’re all extremely proud of Starship’s amazing debut, and incredible efforts of the team.

“We’ve had an overwhelmingly positive response to the IPs we’re developing from all corners of the industry; platform holders, device manufacturers and the press. Now we’re looking to connect with key people in each of the sectors we’re targeting – cookery, children’s entertainment and wearables – to work closely with us as the IPs we’re launching grow and develop further.“

”Starship are always looking to connect with like-minded companies who want to push the envelope and challenge pre-conceptions of what’s possible with us, particularly from anyone in the Asian and North American regions and the wearables, consumer brands, health and young children’s markets.”

For more information and for interview requests, please contact press@starship-group.com or call +44 (0)151 558 1360.